As soon as the WebPromeExperts Academy announced the ” ASO specialist ” course, we received many questions: what is this profession, what do such specialists do . Today we will try to dispel the mystery.
ASO specialist
History and development barbados bulk telegram marketing in conditions of rapid growth of the mobile application market
The mobile application market has experienced rapid growth in recent years.
According to App Annie
in 2023 total app downloads will reach 230 billion and consumer spending on them will exceed $170 billion. These dynamics indicate that mobile applications are becoming an increasingly significant part of our lives.
With this rapid development of the mobile ecosystem, there is a need for specialists who can optimize the visibility and mention of applications in mobile stores. This is where ASO specialists, or specialists in the optimization of mobile applications in the App Store and Google Play, enter the scene.
Over the last few years
there has been a significant increase in the popularity and number of downloads of mobile applications. The conditions of fierce competition require developers and marketers to invest efforts in increasing the visibility of their products. Here, ASO specialists become key players, perfecting strategies to increase the ranking and attract the attention of the target audience.
ASO is the process of optimizing mobile apps to rank better in app stores (pages) such as the App Store and Google Play. ASO specialists use various methods to increase the visibility of applications, which can lead to a significant increase in downloads and, as a result, an increase in income.
Tasks of an ASO specialist
What does an ASO specialist do?
The goal of an ASO specialist is to choose such a title, description, screenshots and icon what is web hosting? for a mobile application that will ensure its maximum visibility and number of downloads, allowing the company to attract new users with minimal costs.
Before developing a promotion strategy, the specialist analyzes the initial state of the application, including data collection, competitor analysis and market niche research.
What is the number of organic downloads of the application per day, week, month?
In which country is there a drop in downloads?
Who are the competitors and what are their indicators?
Under what keywords aleart news does the application appear in the issue and at what position?
This analysis allows you to determine what is more important: improving positions in search results or increasing the number of downloads.
