Maryna Nazarenko , marketing director of COMFY, ‘Spoke about the peculiarities of marketing during the war at a seminar organized by Ukrsibbank BNP PARIBAS GROUP as part of the special program “Women in Business” .
How to start making money from marketing
Before jumping into Andorra Bulk Telegram Marketing a flurry of marketing challenges in these troubled times, it’s wise to start with the basics. Let’s consider this question.
Marketing starts with research. There are many types of research: initial, in-depth, quantitative, qualitative. Often people think that research is a complex and expensive process that is only available to large companies.
Research in marketing
Today I want to focus not on all types of research, but primarily on those that can be conducted when there is not yet a significant budget or even a marketing strategy in the company. In particular, I would like to draw your attention to service design. You can find more information about this in other sources; for now, I’ll just point out that the research can effectively begin with conducting 10-15 in-depth interviews,
choosing for this purpose a team and representatives of your target audience
Conduct interviews in a studyable pattern and gain a wealth of insights that you can then systematize and use to grow your business.
Using the Lean Canvas
Another extremely useful How Cloud Computing is Transforming Modern Business practice, in my opinion, for any start-up business is to use the Lean Canvas . This methodology, which applies not only to marketing, but also to the entire field of business, is very important.
Using the Lean Canvas
This is a kind of strategy, I want to give an example where you have already had conversations with your customers, together with your team you have identified the key problems that your business solves and you have identified the answers that, on your part,
will ensure that the customers get what they want
Then you fill out a Lean Canvas, a guidebook of sorts that you can refer back to over and over again to make sure you’re on track with your strategy or as focused as possible.
